Cinco Jotas (5J) is often quoted as the standard-bearer of Spanish gastronomy. Known unashamedly as “the finest jamon in the world”, Cinco Jotas is based in the town of Jabugo, and because of the fame of Cinco Jotas, Jabugo has become a symbol for the very best Jamón Ibérico de Bellota. The Cinco Jotas 100% Iberico pig is an indigenous breed exclusive to south-west Spain. Pure Spain has an exclusive agreement to sell the full range of Cinco Jotas hams, charcuterie and associated premium products.